Uvan E-Commerce Shoes Store - UI Website
Project Overview
Uvan is a fictional brand created as a UI/UX case study for a shoes e-commerce website. The Uvan site features a sleek, modern, and clean design with immersive micro-animations, delivering an intuitive and engaging online shopping experience.
My Role
UI/UX Designer responsible for conducting user research, developing wireframes, crafting high-fidelity mockups, building interactive prototypes, and defining micro-animation specifications to produce a modern, simple, clean, and engaging design.
Challenges & Solutions
Balancing a minimalist layout with immersive animations, ensuring smooth performance across devices, and maintaining visual consistency in line with the brand identity.
Project Development Process
User Research & Competitive Analysis
Conducted surveys and interviews with target users and analyzed leading shoes e-commerce websites to establish best practices and user expectations.
Wireframing & Information Architecture
Created low-fidelity wireframes for the homepage, product listings, product details, cart, and checkout to structure an intuitive navigation flow.
High-Fidelity UI Design
Designed high-fidelity mockups in Figma, applying a clean color palette and clear typography, and integrated hover effects and page-transition animations for an immersive feel.
Interactive Prototyping & Usability Testing
Built interactive prototypes with micro-interactions in Figma, conducted usability testing sessions, and iterated animation timing based on user feedback.
Animation Implementation & Performance Tuning
Prepared detailed animation specs for developers, optimized Lottie and CSS animations for performance, and ensured smooth transitions without compromising page load times.
Design Handoff & Documentation
Delivered comprehensive design documentation, animation guidelines, and a component library via Zeplin and Figma, and collaborated closely with developers to ensure a pixel-perfect implementation.